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Why Content is Key to Growing Organic Traffic?
One of the most important digital tasks for a business is to attract visitors to their website so they can be converted into leads and eventually into clients and revenue. The main stumbling blocks to this are simple; where does website traffic come from and how do you attract it?
What is Website Traffic?
Website traffic refers to those who visit a website. Traffic is used to measure the effectiveness of a business’s online presence, and its capability to both attract and maintain an audience.
The end goal of a website is to draw in as many visitors as possible who have a genuine interest in the provider’s products or services. The next aim is to convert them into leads and then into sales. Therefore, tracking the traffic of your site is an excellent metric to determine how successful your website is.
As a specialist content marketing agency, Strawberry Forge knows a thing or two about the power of the written word. Join us now as we explore the impact good content marketing can have on your website and organic traffic.
What is Organic Traffic?
Before we outline the crucial role content marketing plays in boosting your organic traffic, let’s touch on what organic traffic actually is and how it can improve your company’s bottom line. Put simply, the term describes users who have landed on your website via a search engine such as Google.
Given that 68% of all online experiences begin with a search query, and there are over 3.5 billion searches on Google every day, that’s a significant portion of the market to corner.
The rise of digital as a whole means a lot of people are using problem-based searches to find out the information they need. In some cases, that information isn’t there, creating a lucrative gap in the market for anyone who can be the first to provide it.
A problem-based search is where a user goes to a search engine and types in an issue they are currently having with the aim of finding a credible source to help them. Typically these users will instinctively click on the sites close to the top of the results page. In fact, the top three results that come up for a search query get 75.1% of all clicks.
Because of this, businesses are falling over each other to appear near the top of search results. It gives them the best chance of being noticed and increases the value of the brand.
The alternative to organic traffic is paid traffic, which accounts for around 27% of all web traffic. This is a stream that comes entirely from advertising. You can find ads at the top of a Google search page, on social media platforms and on other websites in the form of pop-ups, banners and videos.
In a sense, you are only renting your spot. As soon as you stop putting money into advertising, another company will come along and take your place.
But that’s not the biggest issue with paid ads.
Most search terms that can be “bought” have a large search volume and are fairly generic. As an example, you can pay for your site to appear in an ad if someone types the word “strawberry” into a search engine. But how does that help? Do you sell strawberries? Are you looking for fruit pickers? Is your site about baking? Hell, you might even be part of a digital marketing agency with the word “strawberry” appearing in the company name.
Internet searchers don’t know what problem your site will solve simply through paid ads. This is why you should focus on creating organic content that answers specific problems people are having. It ensures you reach the right audience and it won’t cost you a pretty penny every time someone clicks on your website link.
Why is Organic Traffic Important?
A major benefit of organic traffic for businesses is the fact these users have already searched for your company’s area of expertise. This means that anybody who comes to your site from a search engine is a potential customer who wants what you are offering.
While it’s possible to use paid advertising for a quick injection of visitors, they won’t necessarily be the right demographic your brand needs. Organic users, on the other hand, will have already searched for subjects relating to your business and its services making them immediately more beneficial.
By making a conscious effort to grow your organic traffic, you should be able to consistently and sustainably bring in new leads. The reason for this is simple; the higher ranked your website is, the more organic traffic your site should see. And the better the quality of leads you attract, the more business you are likely to do.
Why Content is Key to Growing Organic Traffic?
The terms ‘content is key’ and the more superlative ‘content is king’ are thrown around often. This is because, at a core level, content is at the heart of all search engine optimisation. In one way or another, anything you post on your site with the intention of drawing eyes to your product and attracting a lead is content.
Creating engaging and excellent pieces of content for your website over a prolonged period of time will do wonders for your business. Here’s why:
- Search engines like Google and Bing are placing even more emphasis on user experience when it comes to determining a website’s place on their listings. Writing good-quality content is essential to achieving a high ranking.
- Tailor-made content can boost audience retention, ensuring that consumers stick around with your business for longer.
- Excellent written content can create a dialogue with your audience. This can allow for a much more meaningful relationship between a business and its customers.
- Clients will want to know they can trust you to do what you say. Effective content marketing can position you as a thought leader in your industry and immediately lets people know they can rely on you.
- Creating personal content can boost your relationship with your customers, potentially forging a relationship that can help you to retain their customs for years.
- A well-thought-out content strategy can save you money in the long run because it means you can cut your advertising spend, while actually offering a better return if handled correctly.
- It is essential to grab the reader’s attention as soon as they land on your website if you want to convert them. Writing interesting and engaging content is the best way to make this happen.
Implementing Your Own Organic Growth Strategy
Now you have some understanding of the importance of growing your online traffic, and the impact excellent content with a clear strategy can have, now is a good time for you to review the performance of your current marketing offering.
Assess for potential improvements that could boost your business throughout the year. When it comes to unlocking the potential of your company, there is no time like the present.
Strawberry Forge has worked tirelessly since our formation to build a stellar reputation within the content creation market. We know exactly what is required to encourage sustainable growth for your business, through the medium of outstanding content we can help you reach far more potential consumers than you would have ever thought possible. To learn more, please contact us immediately.