The average British investor is between 20 and 30 years old, holds a university degree, earns a moderate income, and is employed full-time. They stay informed about investments weekly, primarily by reading financial articles and expert insights online.
These insights come from a study conducted by Tickmill, a leading online trading broker, which analyzed the habits, preferences, and behaviors of investors in the UK.
The Results of the Study
The research highlights that London remains the epicenter of investment activity, with 72% of investors based in the capital. North East England and Northern Ireland follow as the next most active regions.
When it comes to asset allocation, stocks continue to dominate, with 65% of investors holding equities. Cryptocurrencies follow closely at 52%, while bonds (23%), forex (21%), and real estate (13%) also feature prominently in UK investment portfolios.
The study identifies three primary motivations for investing in the UK:
- Achieving long-term financial independence (57%)
- Saving for retirement (48%)
- Protecting capital from inflation (28%)
Furthermore, 25% of investors see investing as an opportunity to generate a secondary income.
The research also highlights key generational differences. Gen Z is the most engaged investor group, with seven out of ten actively participating in the financial markets.
Half of this generation (50%) invests in cryptocurrencies, making digital assets a key focus. However, their interests extend beyond crypto, as 26% also allocate funds to individual company stocks.
Conversely, Millennials are the most inclined toward ethical investments. Data reveals that 14% of Generation Y include ESG (Environmental, Social, and Governance) assets in their portfolios, reflecting a strong commitment to sustainability and responsible investing.
Bitcoin’s Recent Performance and Market Trends
In recent months, Bitcoin has experienced significant fluctuations. After reaching an all-time high of $109,071 in January 2025, the cryptocurrency has since declined, currently hovering around $83,101.
This shift follows a series of macroeconomic changes and policy announcements that have influenced market dynamics.
On March 2, 2025, U.S. President Donald Trump announced the creation of a strategic cryptocurrency reserve, including Bitcoin, Ethereum, Ripple (XRP), Solana, and Cardano.
This historic move initially triggered an 11% surge in Bitcoin’s price, pushing it up to $94,164, as investors anticipated greater institutional adoption and regulatory clarity.
Bitcoin remains one of the most actively traded digital assets globally, with its market capitalization continuing to dominate the cryptocurrency sector.
In the UK, Bitcoin trading volume has seen an increase, particularly among younger investors who are integrating digital assets into diversified portfolios.
This trend aligns with a broader global interest in blockchain-based finance and decentralized financial instruments.
Additionally, Bitcoin’s role as a payment method has expanded, with more businesses—both online and physical—integrating Bitcoin transactions.
Major companies in retail, travel, and technology sectors have implemented Bitcoin payment options, reflecting a growing acceptance of cryptocurrency in everyday financial activities.