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Millions of people use Social Media every day, and it is safe to say that as new platforms emerge, even more, potential customers will be using them in future. This is why London SMEs should be looking to get more out of their Social Media marketing channels to continue to build on their success in 2022. Many Social Media trends we expect to boom in 2022 are already here, so savvy business marketers are jumping on board these emerging trends in large numbers.
But there is no doubt that some small and medium-sized London enterprises already struggle to keep on top of their Social Media marketing. This is why it can help to work with experts like One of One Social Media Agency if you find the whole process overwhelming. Let’s take a closer look at some emerging Social Media trends that are worth adopting to help your business succeed in 2022.
Ephemeral Social Media Content
With the rise in popularity of Instagram Reels and stories, Facebook Stories, and Snapchat Stories, it looks like ephemeral content is set to increase exponentially in 2022. These Social Media shares and stories are very much based on the fear of missing out (FOMO) and take the form of ‘blink, and you will miss it’ snapshots of information or entertainment that act to tease your audience. It is interesting to see that two other Social Media giants, Twitter and LinkedIn, have also jumped on the trend with their own versions of short-lived 24-hour content to grab their audience’s attention.
Short Video Content
Ever since TikTok exploded onto the Social Media scene, more businesses are now using short-form video content as part of their Social Media marketing campaigns. While YouTube has been around for years compared to TikTok, the main pull behind the platform is its length of video content. Just like Snapchat and Facebook Stories, TikTok keeps its audience engaged and entertained with videos that are short, sweet and to the point. The short-form stream video in 2022 capitalises on the short attention span younger generations have developed, with videos lasting no longer than three minutes.
Don’t Neglect Facebook in 2022
As far as Social Media marketing goes for your London-based business, Facebook is still number one. 2022 will likely see Facebook keep its position as the King of Social Media platforms, and with almost three billion users according to a recent count, that is hardly surprising.
It is not just the sheer number of everyday users that keeps Facebook at the top of the tree, but the average amount of time users spend browsing the site. With users averaging around 60 minutes per session, that is a lot of time where they can see and read your sponsored content.
Using Micro-Influencers
There is no denying that the internet and Social Media has given rise to a whole new breed of marketers and salespeople in recent years. Everyone has heard of Social Media influencers, but these people, mostly armed with nothing more than an engaging personality, are now controlling massive platforms and posting content to millions of followers every day.
Micro-influencers focus on more niche areas and have a significant following of a few thousand people. Their niche could be kitchen gadgets, fitness, beauty, travel, fashion, craft beer, and more.
These micro-influencers work with companies looking for a niche marketing outlet for their products. It can be an easy way to connect more directly with your target audience. You can send them free products to try from your range and feature them in their videos. Some companies often retain quality micro-influencers by paying them directly or allowing them to earn a generous commission from selling products at a discounted price through their channel.
Why You Should Be Investing in Social Media Marketing?
Social Media marketing should be on top of your list for promoting your London-based business simply because it is where your customers live. Platforms such as Facebook, Twitter and Instagram encourage two-way communication with your target audience. Today it has become essential to build a good relationship with your audience as this will help turn them into paying customers.
Creating a Social Media Marketing Plan
We all know that you don’t have a business without your customers. This is why you need to learn everything about your target audience. This includes what Social Media platforms they mostly hang out on. These will be the Social Media platforms you should prioritise. Set up new business accounts on these platforms, or improve your current business profiles if you already have an account.
Get to know your main competition and look at how they use Social Media for marketing their products. Whatever they are doing well – do it better! You can draw inspiration from what is currently trending and see how you can create compelling content to emulate that to suit your business.
The Best Plan is to Make a Start Now
There is so much potential on Social Media for your London business that you should start working on your marketing plan now so as not to miss out.
Social Media is the most influential virtual space to digitally advertise and promote your brand and products. When done correctly, you can reach many potential new customers within seconds of posting some engaging content. With so many people using Social Media every day, your marketing team shouldn’t miss out on your chance to reach an incredible number of potential new buyers compared to more traditional forms of advertising, such as print, radio or TV advertising.